Topics: Search Engine, Optimization services, Website analytics, WebTrends demo, Viral marketing
Much of web marketing strategy focuses on getting your prospects to the point of conversion - where they are filling out the form - and assumes that the rest will take care of itself. Actually, a fair amount of ill-will is created towards companies when consumers try to convert, but encounter errors or other factors that stop them from converting.
Web analytics and the help of search engine marketing experts can give you a picture of what is happening on your site specifically - however, the first step is to check the general, obvious guidelines. We look at how to push consumers through the process for this small, but critical element of your website traffic.
The website design of your forms is another area of your web marketing strategy where there is no critical mistake that most people make, but a collection of small improvements can have an impact greater than the sum of their parts. Here are some quick tips for best practices in designing forms.
Some areas of website design need to stand out from the norm and provide a little personality - but form design is not one of these. Make them as reassuring, and as close to people’s expectations, as possible. This includes leaving the inside of form fields white, rather than grey, and making the text they are filled out with black. Matching the length of the form field to what people expect is also critical.
If you shorten your form fields to save space on screen, people will wonder if their data is being accepted. If you make the field too long, they will wonder what they are missing. Web analysis tools reveal slower form completion and higher dropout rates when appearance doesn’t match expectation.
Forms need to be like a concierge, or a personal assistant, according to top online marketing agencies. They should do everything possible to help your customer fill them out, holding their hand and guiding them where necessary, and doing things for them when appropriate. For example, put the cursor in the first form field when users arrive at the page so they don’t have to click on it.
When it is known that a certain number of keystrokes indicates that the field is full, have the cursor jump to the next box automatically. Allow people to tab through boxes, rather than making them click on each individually. Give your form the memory of a concierge also - ensure that details are saved if they get distracted and hit a back button, or leave the page without filling it out completely.
Required fields can be the bane of customers’ existence - top search engine optimization services and internet consulting agencies will tell you to ensure that you only ‘require’ fields that are absolutely necessary to complete the transaction. People don’t like giving out their phone number or email address because they don’t want to be spammed. If you want them to convert, try to gain this information at a later stage of the transaction.
On the technical side, drop-down boxes are best avoided - but if you must include them, try pre-filling with a popular answer, or putting the popular answers at the beginning of the box, rather than alphabetically in the middle of a long list. It is this mix of technical savvy and understanding the customer’s point of view that will help your forms convert optimally.
InetAsia Solutions is a new breed of internet marketing consultancy.Check out our website to find out more about search engine optimization and much more.For more information,please visit www.inetasia.com.
Previous Articles Highlighter:
Why Business Should Have Disaster Recovery Solution Plans In Place (1)
Disasters do not necessarily have to be in the extremes such as floods, earthquakes and harsh weather conditions such as whirlwinds or cyclones, it could be just internal fires in the building or the mistaken shredding important documents.
Removing Spyware Problems - Freeware Programs (2)
It only takes one mistake to turn your computer into a doorstop of spyware. For more information on Norton AntiVirus (NAV) and Spyware Blaster please visit our website. www.eradicatespyware.net & www.eradicatespyware.net
Internet Marketing Success - Laying The Groundwork For Great Landing Pages (3)
If viral marketing or outreach is your conversion scenario, then you might choose to measure links emailed, use of social bookmarking tools on the page, or to track blog links.
Tips On Selecting Securing Payment Gateway Services (4)
Most sales people expect this and do not be forced or pressured into choosing an obviously incompatible package. If you go ahead, you could be entangles in a whole load of problems trying to figure out why your shopping cart isn't recording any sales while you are indeed losing sales and profits.
How Do I Reduce My Electric Bill For Free? - 4 Practical Tips You Should Start Doing Now (5)
It helped me in reducing my electric bill, but generally speaking, all other electronic devices should be turned off and unplugged if needs be, when they're not in use. And yes, that mainly includes your TV set and the laptop or personal computer that's always turned on most of the time during the day.
Why Electrical Estimating Software Is A Must (6)
Software developers know that electric contractors are just as much in need for specific applications as architects and other professionals. These developers have created programs for CAD design, electrical calculations, and even for invoicing and bookkeeping needs; electrical estimating is one of the most important facets of a contractor's job: it is what allows him to make realistic, cost-effective bids for potential customers.
How Visitors Experience Landing Page Website Design (7)
Your ultimate aim is to ensure that for people whose needs really do match your offer, the dropout rate is as low as possible. While there are plenty more in-depth guidelines for each of these elements of landing page design, here are the main website design offenders when it comes to driving away qualified visitors from your landing pages.
Some Of The Basics Of Rubber Keypad Technology (8)
The switch design for most rubber keypads is universal: what changes is the type of covering placed over the switch. Contact resistance can be customized depending on the application, but the general engineering is the same: the switch button is pressed onto a web system; the web's setting will reflect the amount of resistance felt by the user and will impact the tactile response; the switch touches the PCB contacts below and the application is complete; the switch then returns to its neutral or resting position.
How To Upgrade Your Computer's Video Card Driver (9)
It is offered in televisions, camcorders, car stereos and home radios, and is even featured in some digitally enhanced video games. So it might not come as a surprise that the computer has to be upgraded as well.
3 Simple Free Energy Devices That Can Dramatically Reduce Your Electric Bill (10)
2. Wind Energy - is another kind of a simple free energy device that uses wind power, usually in the form of wind turbines or wind-powered generators. Physicists explain that "most modern wind power is generated in the form of electricity by converting the rotation of turbine blades into electrical current by means of an electrical generator." The benefits of using wind energy is that it is renewable, plentiful, clean, and reduces toxic atmospheric emissions.
Newer Articles Highlighter:
The Advantages And Disadvantages Of Forensic Imaging (1)
The requirement for an auditable approach to the analysis of digital data is set out by the Association of Police Officers (ACPO) guidelines for the handling of computer-based evidence. These guidelines outline rules for every step of the process - from crime scene and seizure protocol through to analysis, storage and reporting - to ensure evidential continuity and integrity.
See A Little More Clearly With Night Vision Goggles (2)
But Wait Before we go into details, let us try to differentiate them first from night vision binoculars. It seems like both have already been used interchangeably or that the differences have become so unclear.
Looking At Digital Photo Recovery (3)
Your digital photographs are very important, which is why you'll hope to take care of them. Mistakes and disasters do happen whilst - which is why there are recovery services.
Finding The Best Photo Printer (4)
The great thing about this is it can also be done without the use of a computer. We're starting to see wireless printers hitting the market nowadays also in the use will allow you connect directly from your computer using the 802.11 wireless standard.
Get To Know More About A Night Vision Camera (5)
It depends on the heat registered by humans, animals, and even objects. Sarfaraz Khan is a specialist author in the industry. He provides you best information on night vision equipment.
Where To Go For Data Recovery (6)
This way, tests can be run on it and the specialists there can recover your data, which may need rebuilding your difficult drive. If you happen to have multiple severe drives or a RAID configuration, then all you want to do is replace the broken difficult drive, and the data that you thought you lost will be regenerated among the other drives.
A Pen Drive Guide To Beginners (7)
The device has made our work easier. It is sometimes referred to as jump drives as well. Pen drive is an improvement on the floppy drives and the compact discs which were used for transferring files, copying data and reloading files on different drives.
How To Extend The Life Of Your Night Vision Monocular (8)
4. Avoid using the night vision monocular during bad weather. Fog, mist, haze, rain, and other drastic weather conditions will only prevent you from seeing images clearly. 5.
Different Ways To Connect To Your Printer (9)
We are now also starting to see many printers come with wireless network cards. This allows you to connect the printer onto an 802.11 wireless network, which really makes some sense.
Anti-Spyware Kit - Spyware Blocker (10)
Whether you open your document, emails or instant messages, all of them are automatically scanned first. The program also ensures the safety of your favorites and bookmarks; they are scanned before you open them.