Your Internet Marketing Campaign - Ideas That Are Hot
Topics: david jenyns, SEO optimization
PR 101, when you’re coming out with a press release to announce the launch of a website in your internet marketing campaign, you tie it to something that is already newsworthy and that is the way you get attention to your press releases. As I’m seeing it now, to build a new website, the first thing is, see what resources we’ve got, make sure we optimize on page and clean up what we can. Then we look through our own networks for JVs and look for what’s easy and also leveraging off other sites that are in line and maybe complementary for what we are doing.
When you’re working for a client, the first thing you’re doing is going through all this brainstorming and mapping out a strategy and writing down, here is what we’re going to do next. Actually there is some easy low hanging fruit to go after.
It’s hidden resources in your internet marketing campaign. Very often you sit down with someone and they say, we’ve been buying this type of advertising, we’ve been doing a newsletter to our clients, whatever their general list of things is. Most of the time the biggest mistake people make is, they rely on only one or two channels of marketing. So they’ve been doing direct mail for a long time and they haven’t really leveraged the internet. Or they are on the internet but they’ve never done a postcard marketing campaign.
There are things called hidden resources and that is where I will ask them, who their relatives are or who are the people they know? Where have they spoken before? They’ve spoken somewhere at a trade show last year but they didn’t videotape it. They didn’t even audio record it. The next thing in the hidden resources is their customers. Very often they don’t use testimonials effectively, they don’t have a capture method for testimonials.
The next thing we do in your internet marketing campaign is, look at the hidden resources where they already have processes in place. Say they install curtains in people’s homes. They do house calls and they measure the windows and they install curtains. But they don’t take a flip cam with them or train their installation people to have the person stand in front of the newly installed curtains and say, I just had Bob’s Curtains in my house and they took off their shoes at the door, they cleaned up all the wood and plaster shavings before they left. Not only that, I have a beautiful set of curtains and it was a great price.
You capture the testimonial in the moment. They’ve already got somebody on site, they’ve got a happy customer, and maybe they send around somebody after who does an inspection but that person at the inspection doesn’t ask one more question. Would you mind calling this special 1800 number and leaving a testimonial or better yet just have something in their hand, a voice recorder and record a testimonial. Give them $20 off to show your gratitude.
So that is just adding one more step to existing processes.
We have the existing resources, we’ve got reviewing the sites, also the possibility of JVs and also some of those hidden resources. I know there is a little bit of overlap there with a few of those different areas, like the existing resources and also your hidden resources as well. When you’re working with a client it essentially brings us full circle back to the objective.
First we set the objective in your internet marketing campaign. We want to get twenty more leads a month for a company, let’s say. That is their objective. Next is the strategy. The strategy is the high level big picture. We want to get twenty leads but we want to do it with pre qualified people who already have money in their pocket, have a preconceived notion of their pain and respect value. The strategy is to target those prospects. The tactics are then the things, well what do those people read? So I’m going to go in this newspaper, I’m going to go in that magazine, I’m going to get quoted in that magazine, I’m going to go on this website. So that’s tactical.
Set the objective, look to the resources and your website is bound to become more popular.
Learn more about SEO techniques. Visit www.davidjenyns.com today.
Previous Articles Highlighter:
Giving The Gift Of The Pen Drive (1)
There are multi-colored ones; various shaped ones and even some with the option of having it personalized. These days a pen drive can hold up to 64 GB of storage that is many thousands of times the amount that could be stored on a floppy drive (1.44 MB).
Microsoft Software Currently On The Market (2)
It is open source, meaning that programmers have more power and control over the system and its capabilities. As discussed the latest version of Windows is Windows 7, the name coming from the fact it is the seventh release of the windows OS range.
Why Unified Communications Is So Important In Today's Business World (3)
Online communications translate amazingly well to a work setting. Social groups and communities can work well as a template for running a workplace; integrated properly within the accepted company structure, virtual workgroups can save time and money.
Are You Wanting To Learn How To Do SEO? (4)
Avoiding Flash will help your website also be search-engine-friendly. In addition, to learn how to do SEO also means that you should be updating your site and adding more valuable content on a regular basis.
Understanding Denial Of Service Attacks (5)
Daniel Gottilla senior consultant at Guidance Consulting, Inc. has been delivering profitable technology results to everything from small, private firms to Fortune 500 companies. Get more information: www.guidance-consulting.com blog.guidance-consulting.com
Differences, Similarities Between Ink Cartridges And Laser Toner Cartridges (6)
Apart from the technical differences associated with the three cartridges, and the process of printing in general, there are differences related to the quality of the print, cost, and speed of printing.
Leading SEO Tips And Techniques Revealed (7)
Not to worry though because all you need to do is read the content that you have made yourself and put yourself in the customer's perspective and make a conclusion whether or not it is interesting and what parts make it uninteresting.
Ink Cartridge Refills Vs Brand New Ink Cartridges (8)
With the price of brand new cartridges steadily dropping and the quality of ink refills continuously improving, this battle is still difficult to call. In the meantime, some suggest that those who wish to get the best of both worlds could always employ the two-printer technique: use a printer loaded with brand new cartridges to print documents that require superior quality (e.g.
SEO: A Primer (9)
A business wants to make sure they're listed on the first page of results. People who are well-versed with advanced Internet searching techniques recognize that "winter clothing" is a very broad term, but SEO research has revealed that most computer users do not use advanced techniques.
Buying Printer Ink Cartridges (10)
Many of these agencies supply wholesale inkjet cartridges, faxes, toners and ribbons for every major brand on the market. Wholesale inkjet cartridge sellers offer their products at wholesale prices for companies or organizations using large amounts of printer cartridge supplies regularly.
Newer Articles Highlighter:
Using Geocoding Software For Your Mapping Needs (1)
A map can show how much people in an area earn on average. Overall it is great to see geocoding software for your needs. You can get this software to find and record various places.
Defensive Driving Course: Secrets And Benefits (2)
A course of this nature actually lowers the monthly or yearly premiums you would have been paying if you did not have one. This course is an indication that you are less likely to be involved in an accident than a person who does not have one.
Thermal Paper Fax Machines Are Outdated- Try A New Plain Paper Model Instead (3)
The image can get rubbed off or fade to the point it is no longer legible. If you needed a document for a period of time longer than this, what could you do?
A Versymmentric, Inground Cassette Lift Is Proportionately Versitile (4)
What does it mean to be versymmetric? Versymmetric capabilities are achieved by having the ability to lift a vehicle both symmetrically and asymmetrically within the same service bay. This feature gives you the ability to ultimately service a larger pool of vehicle types because in can acclimate to widely varying sizes and shapes, which further maximizes revenue potential.
Saving Electricity At Home (5)
By changing the washing temperature from hot to cold you will substantially decrease electricity levels. Especially with today's detergents, hot water is not usually necessary and will not clean your clothes any better than cold water will.
GPS System & Address Validation For Delivery Companies (6)
Topics: address, verification, maps, gps, directions, location, gps, city, satellite, validation How can you be sure that the package you sent was delivered to the correct house or business? This is where GPS System & Address Validation comes in handy.
Reasons To Integrate Unified Communications Into Your Workspace (7)
Product development will be enhanced, efficiency increased and costs will go down. VoIP solutions, internet capability and mobile devices can all be bridged by unified communication. Virtual companies are now a reality, but brick and mortar businesses can benefit from their use of digital communication and information sharing to move forward and keep one step ahead of the competition.
Get To Where You Need To Be With Good Driving Directions (8)
This is convenient for business trips when you are just going to pick up your rental from the airport and be on your way. It is good for leisurely vacations as well.
Finding Your Way With Map Quest (9)
Gas price calculations are also available on this site. If you are planning a family road trip and need to figure out how much this trip will cost, including gas estimates this feature can help you do so.
Buying Used IT Equipment Can Save A Bundle: This And Other Money-Saving Office Tips (10)
These are just a few suggestions on how a few changes can make a big difference to a company's bottom line and cash flow. IT systems and equipment are essential to just about every business nowadays.
Permalink to Your Internet Marketing Campaign - Ideas That Are Hot